50 beans | going over to the dark (roast) side

Saw this on a coffee blog I follow...

Designer Eric Beatty is a genius. Developed for a school project that asked students to design new products for Urban Outfitters, Eric created this coffee concept, bringing coffee enjoyment to star wars fans everywhere. The set of character boxes include Darth Coffee Blend (dark roast, I'm sure), Stormtrooper Filters, and Chewbacca Brown Sugar.

too bad this isn't really in production. It'd definitely do well with coffee/starwars fans.