Thursday, December 29, 2011

100 words | no thanks, I don’t commute to work on a hang glider

Why do products these days assume that you lead a more active lifestyle than 007? Yesterday, my coworker showed me his new lunchbox, which had room not only for a sandwich and capri sun, but also carabineers for additional bottles and slots for energy gel packs. Watches these days go down to 12,000m underwater and have emergency transmitters, backpacks come with snowboard tools and foldout beach changing mats, and cars come with bulletproof panels. Basically, there are no longer products designed for the sedentary soul. I’m good on the lunchbox, I’ll take my lunch to work in a safeway bag.

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